Privacy Policy
Last Updated:
Location: Ontario, Canada
Welcome to LilRPG! We create experiences and services that respect your privacy. This policy outlines how we handle your personal information in strict compliance with Canadian privacy laws (including the Personal Information Protection and Electronic Documents Act, or PIPEDA) and the European Union’s General Data Protection Regulation (GDPR).
⚡ The Quick Summary (TL;DR)
| What We Collect | Why We Collect It | Tools We Use | Your Control |
|---|---|---|---|
| IP addresses, device info, and browsing behavior. | To analyze site traffic and improve your user experience. | Google Analytics | Opt-out via our cookie banner or browser add-ons. |
| Page visits, clicks, and interactions. | To measure ad success and show relevant ads on Meta platforms. | Meta (Facebook) Pixel | Reject tracking on our banner or change Meta ad settings. |
| Name, email, and billing info (if provided). | To fulfill orders, manage accounts, or send requested newsletters. | Forms / E-commerce tools | Update, export, or delete your data at any time. |
1. Lawful Basis for Processing (GDPR Requirement)
If you are visiting from the European Economic Area (EEA), we only collect and process your personal data when we have a lawful basis to do so under Article 6 of the GDPR. This includes:
- Your Explicit Consent: When you opt-in to tracking cookies via our cookie banner or subscribe to our newsletter.
- Contractual Necessity: When we need your information to fulfill an order or service you requested.
- Legitimate Interests: To secure our website, prevent fraud, and understand general user behavior to improve lilrpg.ca.
2. Information We Collect and How We Use It
A. Automatically via Cookies & Tracking
We do not track you by default. If you grant us permission via our cookie banner, we use the following third-party services:
Google Analytics: This tool collects anonymized data (like how long you spend on the site and which pages you click). This helps us see what content our users love. Your IP address is anonymized before being stored by Google.
Meta (Facebook) Pixel: This tracks actions you take on lilrpg.ca so we can measure the effectiveness of our ads on Facebook and Instagram. Meta can connect this data to your Facebook account to serve you targeted advertising.
B. Information You Provide Voluntarily
We collect personal information (such as your name, email address, or billing details) only when you willingly submit it—for example, when creating an RPG account, making a purchase, or contacting us. We will never sell, rent, or trade your personal information.
1. Data Storage and International Transfers
LilRPG is based in Ontario, Canada. Canada has been recognized by the European Commission as providing an "adequate" level of data protection, meaning your data is safe under Canadian law. However, because we use tools like Google and Meta, your data may be transferred to and stored on servers located in the United States. We ensure these third-party providers utilize approved legal safeguards, such as Standard Contractual Clauses (SCCs), to protect your data internationally.
4. Your Rights (Your Data, Your Control)
Whether you are in Ontario or the EU, you have strong rights regarding your data. You can ask us to:
- Access: See exactly what personal data we hold about you.
- Correction: Fix any inaccurate or incomplete information.
- Erasure ("Right to be Forgotten"): Delete all your personal data from our systems.
- Portability: Request a digital copy of your data to move elsewhere.
- Withdraw Consent: Revoke your permission for tracking or marketing at any time.
To exercise any of these rights, please contact our Data Privacy team at team@lilrpg.ca.
5. How to Opt-Out Right Now
- Our Cookie Banner: We use a "Prior Consent" system. No Google Analytics or Meta Pixels will fire until you click "Accept" on our banner.
- Google's Global Opt-Out: You can install the Google Analytics Opt-Out Browser Add-on.
- Meta Ad Preferences: Adjust how Meta targets ads to you via your Facebook Ad Settings.
6. Contact & Compliance Officers
For the purposes of the GDPR and PIPEDA, the data controller is LilRPG. If you have any questions about this policy or wish to lodge a complaint, you can contact us at:
Email: team@lilrpg.ca
*If you are a Canadian resident and feel your concerns weren't addressed, you have the right to contact the Office of the Privacy Commissioner of Canada (OPC). If you are an EU resident, you may contact your local Data Protection Authority (DPA).*